BrandBucket Help Desk
posted this on September 20, 2011 22:37
Sometimes called "vessel" names, the majority of the domains on BrandBucket are non-keyword names that have no specific meaning. While our names may not have a direct relation to your business or product, they can convey qualities that are important to your company (like strength), or an overall feeling (like youth and fun).
Names that are free from keywords become strong brands over time, and allow you to expand your business without being restricted (and having to change your name in the future). If Google had launched as "SearchEngine.com", their brand wouldn't have become a verb, and they wouldn't have been able to develop the many different products they are now famous for.
Remember, a brand starts with a good name, but the brand itself is a result of communicating your personal voice and priorities to your customers through your business as a whole.